El proyecto GARZA WINGS, apoyado por el Ministerio de Economía, Industria y Competitividad, mediante el programa de ayudas de apoyo a Agrupaciones Empresariales Innovadoras (AEI) con objeto de mejorar la competitividad de las pequeñas y medianas empresas. Ha sido llevado a cabo con el objetivo de diseñar y materializar una plataforma colaborativa que sea un pilar de apoyo de las necesidades de venta y distribución de los productos y servicios ofertados por los productores y pequeñas empresas de comercio minorista, a través de la digitalización de sus operaciones; una herramienta que soporte la gestión de las ventas y, sobre todo, la logística externa como punto clave de conexión entre la oferta y la demanda.
En el proyecto participaron un total de 3 entidades, la AEI Clúster Canarias Excelencia Tecnológica y 2 de sus empresas asociadas: Digital Art & Designers y Sirokko Open Source Solutions, S.L.
Al ser una plataforma colaborativa para digitalizar el pequeño comercio apoya:
- Acelerar la digitalización de las empresas, con especial atención a las micropymes y a las start-ups.
- Acelerar la digitalización del modelo productivo mediante proyectos tractores de transformación digital en sectores económicos estratégicos como el agroalimentario.
Además, se han tenido en cuenta los siguientes objetivos, acorde a las prioridades en las estrategias inicialmente establecidas:
- Fomento de las actividades de I+D y los procesos de transferencia de sus resultados al tejido productivo, en cuanto que GARZA WINGS favorecerá la digitalización del pequeño comercio.
- Fomentar el uso de las TIC y del comercio electrónico, al ofrecer una plataforma colaborativa que mejorará la experiencia del cliente final.
Una solución Cloud de negocio interempresa, utilizando un sistema Software as a Service (SaaS), para conectar a empresas de logística y distribución de servicios con pequeños productores (proveedores del sector primario); autónomos y pequeñas y medianas empresas (proveedores/clientes del sector terciario); y los consumidores finales de estos productos y servicios (clientes).
Este proyecto ha recibido financiación del Ministerio de Industria, Comercio y Turismo dentro del programa de apoyo a las AEI para contribuir a la mejora de la competitividad de la industria española.
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